Sanford B. Stein has gained national stature for design that is on the innovative edge in the retail industry. From specialty retailers to mass merchandisers, Sanford has assisted clients in successfully and creatively reaching customers through design solutions that are tactile, experiential expressions of the retailer’s marketing strategy and brand positioning.
Sanford founded SteinDesign in 1981 to focus on the challenging and ever-changing field of retail planning and design. Over a quarter of a century later, in recognition of the retail industry’s virtual and actual reinvention, STEIN Trending Branding Design acknowledges the complex and holistic nature of retailing in the new millennium.
As President and Design Director, Sanford has been responsible for more than 300 retail design projects ranging from regional and national prototypes to niche and retail service concepts. STEIN’s client list includes such diverse names as: Andersen Renewal, Carlson Wagonlit Travel, Red Wing Shoes, Brunswick Billiards, Life Fitness, ShopNBC, Formica, Levolor, Select Comfort, The Minneapolis Institute of Arts, and the City of Bloomington, Minnesota.
Sanford’s thorough command of all aspects of trending and brand application has made him a popular and sought-after speaker on three continents. Sanford has presented to standing-room-only audiences at the National Retail Federation Convention & EXPO in 1999 and again in 2000, as well as Associacao Brasileira de Maarketing Directo, Sao Paulo, Brazil (2000); Latino Americano Criadores de Moda, Rio de Janeiro, Brazil (2000); TrendCongres 2000 in The Hague, Netherlands (2000); and numerous others. Quotations and excerpts of Sanford’s addresses have appeared in such diverse publications as Metropolis, The Seattle times, Kansas City Star, Minneapolis Star & Tribune, Women’s Wear Daily’s The Business Newsletter, and Crain’s Chicago Business.
Sanford has written or contributed to over 60 articles appearing in a variety of publications, including: Interior Design, Interiors, Visual Merchandising and Store Design, Retail Store Image, Japan’s trend monitor Pronto, World’s Best Store Designs, Retail Reporting’s Stores of the Year and the acclaimed design textbook Interior Design by John Pile.
In 2007 a case study of STEIN’s work for Brunswick Billiards was featured in the best-selling business management guide The Big Book of Small Business, written by Minnesota businessman Tom Gegax. Sanford is a certified interior designer in the State of Minnesota.