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Branded Environments - Understanding the retail purchaser

GS1 MobileCom

This presents a brief summary report from the Brussels, Belgium based, leading proponent of 1D and 2D scanning technology. Stein goes through a quick overview of GS1's look into the future of mobile retailing and the mobile services enablers that are emerging to meet the evolving needs of the consumer and marketer.


Chaotic Disruption
Trend Convergence
Format Fission & Fusion


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