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Branded Environments - Understanding the retail purchaser

Trend Convergence

This segment looks at the phenomenon of how converging trends have led to a time of overwhelming change for the culture and society, as well as the ripples being felt throughout the retail landscape. Portions are excerpted from Robin Lewis and Michael Darts book "The New Rules of Retail" which focuses on the holistic approach retailers must apply to cross channel management to achieve a truly transformational customer experience. The success 'triad' includes Neurological Connectivity, Preemptive Distribution, and Value Chain Control. Stein has reinterpreted the triad as the "Wow, Now and How" of creating a Transformational Customer Experience.


Chaotic Disruption
Trend Convergence
Format Fission & Fusion


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